Lead generation for IT and technology businesses
Lets Elevate runs outbound lead generation for IT, technology and software businesses selling to other businesses: digital transformation, software development, managed technology and cybersecurity. On our largest campaign in this sector - twelve months for a growing UK technology business - structured email and telephone outreach produced 127 or more qualified appointments, £3.8m or more of pipeline, and a 72% appointment-to-proposal rate.
The problem in this sector
Technology businesses are usually good at delivery and short of time to prospect. The internal team ends up chasing rather than closing, buyers are senior and hard to reach, and the sales cycle is long enough that a dropped follow-up costs a quarter. The result is a pipeline that depends on referrals and a sales team that spends its best hours on the wrong task.
How the campaign is built for technology
Discovery. Target industries, company profiles, decision-makers and qualification criteria agreed before anything is sent. On the campaign above the profile ran from 100 to more than 20,000 employees and from £10m to more than £500m in turnover.
Outreach. Structured telephone and email outreach to senior stakeholders, using enhanced business data, with the email landing first.
Qualification and handover. Each opportunity qualified against the agreed criteria before it reaches the client's sales team, so their time is spent with prospects who have buying intent.
Pipeline development. Structured follow-up for prospects who fit but are not ready, and messaging refined on performance through the year.
The evidence
- Metric
- Twelve-month campaign
- Qualified appointments
- 127+
- Sales pipeline created
- £3.8m+
- Appointments that went to proposal
- 72%
- Return on investment, on converted revenue
- 50x+
- Prospect organisations
- 100 to 20,000+ employees, £10m to £500m+ turnover
Who this is for
Software and SaaS businesses, IT services and consultancies, digital transformation and development firms, cybersecurity providers - any technology business whose buyer is another business and whose sales team should be closing rather than prospecting. Campaigns run into the UK and internationally.
Services most used in this sector
Outsourced SDR, because the problem is usually the whole prospecting function rather than one part of it, and appointment setting where the client's own team will run the follow-up.
FAQ
Questions
Do you work with SaaS companies?
Yes. Software and SaaS businesses selling to other businesses are within this sector page's scope.
Can you reach enterprise buyers?
The campaign above reached organisations of up to 20,000-plus employees and £500m-plus turnover. The profile is agreed with you and the list is built to it.
What does 72% appointment-to-proposal mean?
Of the qualified appointments set on that twelve-month campaign, 72% resulted in the client issuing a proposal. It is a measure of how well the appointments were qualified, not a guarantee for other campaigns.
If your engineers are billing and your founders are prospecting, we have run this campaign before. Ask us what the first ninety days looked like.
- Attract
- Engage
- Convert
- Retain
- Grow
- B2B telemarketing
- B2B appointment setting
- B2B email marketing
- Outsourced SDR and business development
Book a call
Tell us what a good opportunity looks like for you
One conversation. We will tell you honestly whether outbound is the right next step, and what it would take.